The Art of Personal Branding by Rajesh Setty

Last week I attended an interesting workshop organised by my friend Rajesh Setty named “The Art of Personal Branding.” Now I have tried to get a gist from the workshop. Here it is gist of the workshop.

Personal branding starts at zeroth impressions

If premium is on your mind, don’t wish for that to be easy

Personal branding is An assessment of your promise to the World (marketplace) & your capacity to fulfill it with ongoing proof of accomplishment

How to identify your strengths?

Create your six word memoir

Noticing what you notice and noticing what you don’t notice

Noticing when you are in the flow


Personal Brand is:

Not something you can ask for

It is not your presence on social media

It is not an extension of your employer’s brand

How to move from noise to voice? distinguish yourself

The hallmark of a compelling story is when some one else telling about you


Say ‘No’ more often

5 Step process for saying ‘No':

Repeat the question,

Say No

Say a reason

Give an option and say what they can ask for


About Rajesh Setty

Rajesh is an entrepreneur, author and speaker based in Silicon Valley. You can find out more about him on his websiteblog,Twitter or on Facebook.

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