Posts Tagged ‘Social media case study
At last Mullaperiyar Dam issue has become viral on Social Media. Stars started tweeting about it, #Mullaperiyaar is trending in Twitter. People are creating Facebook pages and events! Lots of videos are being shared on Google Plus.
Social Media is becoming the biggest tool for the common man to fight!
I remember seeing my good friend Kiruba Shankar’s name tag he used while attending the TED conference. In the tag you see a message ” talk to me about” and mentioned below Social Media (of course you can talk to him endlessly about that topic), Rowing (he is a rowing champion and has captained the Sify Rowing Team to four championship titles ) and the third topic being “Trees”.
Now Kiruba is very passionate about greenery in general and Trees in particular and his latest project “The Farm”- ’Growing an edible forest in 7 acres for food, fodder, fertilizer & fun’ and the tag line clearly says his passion “ FULFILLING A LIFE-LONG DREAM”.
As he is equally passionate about ” Social Media”, check the name tag if you have doubt, he is documenting each and every moment of his journey for fulfilling his dream.
There is a website called Farm where you can read the progress of the project. The site is quite exhaustive, it gives the location of the farm. Details of the the team members involved, A wiki page for tree list (his goal is to have 100 varieties of fruit and flowering trees), how to get involved in the project. The entire process of setting up the farm will be captured and released as a book and As the farm is being set up, he is doing the best to capture it in video as well. Kiruba would be publishing short video podcasts of various activities. In the end, will compile them together and launch the entire project as a CD.
Now people have already started giving him suggestions on where to procure saplings and whom to meet for guidence
So now we have come up with ( oh yeah I am the Social Media partner for the project) a facebook page where you can comment, give suggestion and participate in the project. The idea is to get maximum participation as Kiruba means crowd sourcing.
The journey has just begun and as they say ‘the journey is more important than the destination’. And when we reach the destination, we hope it would be a beautiful one.