Chennai Super Kings

Posted at April 7, 2010 // Branding and Marketing

The Great Indian Premier League


Forget the film stars and multi billion franchisee deals. IPL is more than just Dance, Drums (Siva mani for CSK) and Drama. The festive feel around the stadium, (forget inside) adds more colour to the event.You see a different shades of the IPL outside the stadium, The IPL of the common man, where you find atleast 100 people of all ages selling 200 different items


As soon as I got out of Chepauk MRTS station, I was attached by a mob selling CSK flags!


Super Kings all the way and more flags on the way, boy selling CSK flags


More shops and items to come, CSK caps, T-shirts and Binoculars


Guy selling CSK headbands and devil’s horns


This little fellow, all in yellow colours, selling desi clarinet


A mile long queue for IPL!


It took almost an hour to reach the entrance!


At last into the stands.

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