Branding and Marketing
‘Pistah’ the run anthem from the soon to be released movie NERAM has become the latest YouTube sensation and is going viral big-time in various social networking sites. NERAM (Time) is an upcoming Tamil/Malayalam Bilingual film which is the directorial debut of Alphonse Putharen under the banner of Winner bulls films starring Nivin Pauly, Nazriya Nazim, Simhaa,Nasser, Manoj K Jayan, Thambi Ramaiah, Lalu Alex, John Vijay, Shammi Thilakan, Charlie…
Back to Pistah, the run anthem. The song went online on March 10 morning and by end of the day the video was viewed by close to 80,000 times! over 5000 people have shared it on various social networking channels. This song comes at a very crucial time in the movie. Originally penned by Legendary Malayalam movie actor Jagathy Sreekumar for the movie Kinnaram, released way back in 1983. Additional lyrics were added and sung by Shabareesh Varma, my younger brother
Here is the team behind the song.
A Winner Bulls Films production & Koral Group Viswanathan
Film – NERAM (Tamil & Malayalam)
Song – Pistah the run anthem
Music – Rajesh Murugesan
Singer – Shabareesh Varma
Lyricist – Jagathy Sreekumar (Kinnaram 1983)
Additional lyrics – Shabareesh Varma
Cinematography – Anend C Chandran
Editing & Direction – Alphonse Putharen
Typography – Alphonse Putharen
Sound Design – Vishnu Govind & Sree Sankar ( Sound Factor )
Final mix – Raja Krishnan (Four Frames)
Music label – Think Music.
Now time for Pistah!!! enjoy the song!!!!
Okay now you’ve become one
After introducing so many interesting events and formats for startups in India, YourStory.in, India’s leading online media platform on entrepreneurship today announces the launch of a dedicated media platform to showcase and promote social and green entrepreneurs. SocialStory will aim to provide a neutral visibility platform to social startups, innovators from India. SocialStory will showcase innovative social enterprises and green enterprises through interviews and videos and also provide resources, news and insights about the impact sector. It is designed to become to the one-stop destination for all information related to the social enterprise sector in India. For more details on this wonderful initiative, visit YourStory.in
Here is my latest Pllop, on Blogtastic, an interesting eBook on Blogging by Rajesh Setty
If you are into B2B online marketing, then you much check this site named ClickDocuments. ClickDocuments has so many interesting and informative series that showcases the latest happening in the online B2B content marketing space. Here are some interesting series from ClickDocuments,
1. Content Marketing Showcase Series: This series showcases various companies who are doing great stuff in content marketing. Some of the companies showcased so far includes JetBlue Airway’s Twitter Handle, hunch’s infographics and HubSpot. Here are some of the posts on this series
2. Content Marketing Tools Series: This series introduces some online tools that will help in marketing the content. ClickDocuments has so far reviewed tools like Scribe,Curata, Pinterest and Outbrian.
3. Content Marketers Must Read Book of the Week: This is another interesting series where best sellers in content marketing are featured.
About the founder
Ambal Balakrishnan is the Co-founder of ClickDocuments. She is a technologist turned marketer. She spent over a decade in the Corporate world in various roles that incldes Engineering, Program management, Business development, Strategy and Marketing for premium and fast growing product divisions at Cisco and Telecordia. Most recently, she has been focussing on marketing and positioning of Cisco data center switching business with multi-billion dollars in annual revenues.
Ambal’s book #CONTENTMARKETINGtweet – 140 bite-sized ideas to create and market compelling content.
Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney (which she managed to climb in 1 day!).
Ambal received her masters in Computer Science from Purdue University and MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. She lives with her family in Silicon Valley, California. You can contact her at Facebook Twitter and LinkedIn.
My passion for blogging started way back in 2006 and believe me its been the same, if not more ever since. So when ever I see a book / blogpost on blogging I make sure to go through it. So here is an interesting and very informative eBook on Blogging, ‘Blogtastic’ by Rajesh Setty.
Now why I liked this book?
This ebook is a comprehensive guide for all the bloggers out there, whether you are an amateur blogger or a professional one. The book explains in detail the relevance of blogs in today’s world, how through blogging one can develop his/her personal branding and in turn help in achieving fame, fortune and influence.
To come up with original and relevant content on a regular basis is one of the biggest challenges of Bloggers. Being a blogger I have been through this several times. In this ebook there are several practical tips on how to have focus and develop relevant content. And believe it or not, how successful you are as a blogger is directly proportional to the readership. Now maintaining your share of readership is also a challenge. This book gives you very interesting tips on how to leverage your blog and attract more readers.
Through-out the book you will see innumerable interesting yet very insightful tips for bloggers. I liked these insights very much, they are crisp and to the point. Here are few of them
Take yourself to the next level before you can take your blog to the next level!
If you are not at your very best at blogging, re-visit your priorities!
3R Principle: Recurrently provide relevant and remarkable content!
Voice of experience
The last section of this book is an interesting one with 33 well known content developers and Bloggers from around the world sharing their experiences and tips on blogging. Here are some that I liked,
So if you are a blogger and you want to take blogging seriously, Blogtastic by Rajesh Setty is a must read. Now what do you waiting for! Click here for a free copy Get BLOGTASTIC for FREE (PDF)
Rajesh Setty is an entrepreneur and business alchemist based in Silicon Valley. Rajesh is currently involved in a number of technology and publishing ventures in the US and India. He has written and published 11 books. Rajesh is a professional speaker on the topics of marketing, entrepreneurship and in general bringing ideas to life. He has been blogging since 2005 with 1800+ blogposts so far. He is an award winning teacher at the founder institute, and also mentors for the Thiel Foundation’s 20 under 20 program.
Over the past few years there is a surge in startups in India. In most of the events I attend, I see at least a dozen startups showcased. And believe me there are some very interesting startups. Now ever wondered how to get a database of startups fromIndia? Here is one interesting place where you could find all the startups from India. YourStory Pages is a database of all things related to the Indian startup ecosystem.
YourStory.in has been involved in the Indian startup ecosystem for nearly 4 years, and in that time they have covered thousands of startups and featured many stories about the efforts, success (and sometimes failures) of these startups. Modeled after Wikipedia, this database is editable by anyone. So feel free to look around, and edit & add data about your startups.
Within a week of launch, we have over 700 companies that listed their profiles on Pages. The offering is currently in beta. The idea behind this initiative by Yourstory is to become the one-stop shop for all structured information about startups, apps, investors, VCs, mentors, service providers and more. And YourStory Pages is definitely a one stop shop for all these information.
By creating this database of information, it would be easier for entrepreneurs, service providers, investors and mentors to find each other.
Do you have an active Blog?
Are you well connected in various social networking sites?
A great number of people following you on Twitter?
Have lots of friends on Facebook?
Interested in traveling with cricketers, attend after match party and cover IPL 2012?
Here are the opportunities waiting for you!!!
The Devils’ Advocate is a contest hosted by team ‘DELHI DAREDEVILS’, to discover their most dedicated and talented fans. These selected few will be part of the Web Crew that will travel with and bring news about the Daredevils to the other fans.
So what’s the deal?
3 talented fans will be recruited as the team’s official Web Crew . They will get a chance to spend time with the Delhi Daredevils and will be given designated posts to cover the team’s IPL5 fixtures.
Photographer or Devils’ Eye – He/ She will be the team’s official web photographer who will capture the most extraordinary sporting moments; and share the thrill and excitement with the fans.
Videographer or Devils’ Shadow – He/ She will be the team’s official web videographer and will entertain fans by creating the most thrilling and captivating videos.
Blogger or Devils’ Hand – He/ She will be the team’s official web blogger and will enthral fans with the latest news on non-match days and during/before/after a match.
Want to be part of Devil? click here
Another contest run by Spiritzandmore.com, One of India’s largest lifestyle related community portal. Become the official party blogger of Spiritzandmore, attend IPL after match parties, rub shoulders with celebrities and cricketers and blog about that! Interesting right? so apply here if you want to become a Party Player.
RCB Fanatic Fans Challenge
In order to participate in this challenge you need to send your cricketing article and you will get a chance to spend a IPL 5 match-day with Team RCB in your city !! For more details on this contest, click here
So DLF IPL 2012 is round the corner. The inaugural match is on 4th April. IPL has become just like any other festivals in India, where you will see lots of offers, celebrations and shopping. You will see lots of merchandising of various IPL teams.
Now come back to IPL 2012. Various teams are trying ways to increase their fan base. This includes contests, special offers to fans and exclusive merchandising.
a. Chennai Super Kings (CSK)
CSK has Kings Club Membership cards. Now it’s a three tier card, Kings Club Yellow, Kings Club Senior and Kings Club Junior. Members get benefits like access to the royal world of the Chennai Super Kings, bunch of goodies, priority access to purchase tickets a few days before the general ticket sale. You also get a chance to watch Super Kings in action during the team’s practice sessions. There are special discounts on a whole host of team merchandise including t-shirts, caps and stadium gear.
b. Kolkata Knight Riders (KKR)
KKR is back with a new logo and their website says ‘New dawn. New Knights’. We need to wait and watch how the new logo will change their fortune.
c. Deccan Charges (DC)
DC’s slogan is let’s recreate the history! They were the winners of 2009 edition and they want to repeat that this time.
d. Royal Challengers Bangalore (RCB)
RCB is another team that has come up with so many benefits and offers for their fans. They have an interesting offer named Pay for 6 matches and go for 8. I am sure that’s a great deal for RCB fans.
For more details on this offer and to buy the tickets, click here
How about building a personal blood donor network from your FB friends and Twitter followers? I think its a cool idea. Thats what my good friend Ramasubramanian Alwarsamy has come up with. The initiative thanksya.com is an entry for I save Life project by Mahindra.
The idea is simple. You have lots of friends on Facebook and followers on Twitter, but you have no clue about their blood group. Now with the the help of Thanksya App, you can find their blood groups and thus you are creating a personal blood bank. Its a wonderful way of leveraging the powerful Social Media network.
I wish him all the very best for this wonderful initiative.
Catch Thanksya on Facebook
Acer India has come up with an interesting game, ‘Beat The Ultrabook,’ third one in the Are you game series. Now this game is available on Acer India Facebook page. The game highlight one of the qualities (Ultrafast) of Acer Ultrabook. Acer was the first to launch an Ultrabook in India.
Beat The Ultrabook game!
The game is like this. There is a dart board and you need to hit the Bulls Eye within 2 seconds, why 2 seconds? that’s the time it takes for Acer Ultrabook to boot on. Now believe me, this game is addictive I suggest you have a look at the game on Acer India Facebook page.
Check out for the Acer Aspire Beat the Ultrabook game on
AcerIndia Facebook page